The kick-off event for the launch of the wheat beer Benediktiner Weißbier on the Spanish market was organized by the Hollenberg Eventmarketing Management in Majorca and imaginatively staged using light art projections.
What happened...
The presentation on an attractively designed location in Palma de Mallorca was attended by high-level guests from the world of art and media, and by the directors of all important companies of the F&B, catering and hotel sectors invited by Stefan Hollenberg.
The export manager of Bitburger Braugruppe, Mr. Andreas Reimer, and Gerardo Campos of the distribution company Distribuciones Perello were enthusiastic about the course of the event.
