Stefan Hollenberg designed the Bit Summer Club specifically for the brewery Bitburger Braugruppe and organized it for many years, as a long-term cooperation.
The club promotions took place in German discotheques, where castings for the Bit Summer Club Ibiza weekends were held.
What happened...
Each year the Bit Summer Club highlights took place in Ibiza. The winners of the casting, who were determined through events in different German clubs, participated in the private VIP happening in Sven Väth’s Cocoon Night at the Amnesia, before joining in the world’s biggest party at the Privilege, of course as VIPs as well. Here the Bit Summer clubbers danced at DJ Alfredo’s stand in the middle of the swimming pool until the next morning. After three days of partying at the hippest hot spots of Ibiza, a sailing yacht brought the participants to the island of Formentera, for a relaxing end to their Bit Summer Club weekend.
Services of the Hollenberg event marketing
- Design and implementation of the club tour
- Promotion teams in all German metropolises
- Accompanying articles in the media
- Planning & execution of the destination events in Ibiza
